Tony Frost

Designation: Owner
Company: Sirocco strategic management

Areas of cooperation:
Implement Ethics Monitor survey results in the areas of strategy and organisational diagnostics, leadership and top team coaching; and developing top teams.

Tony Frost is a fifth generation South African; educated at Queen’s College, Queenstown and at the Universities of Natal, Cape Town, South Africa and Wits.

He represented South Africa at athletics and was for many years a senior commentator for SATV on Athletics with a highlight being the opportunity to commentate on the Atlanta Olympics. He is a keen photographer, a private pilot and is passionate about the natural heritage of our Planet and particularly South Africa.

After spending about five years in a board level marketing position, he worked at top level as Human Resources Director for 20 years and founded his own company Sirocco Strategic Management, which specialises in assisting organisations to design and implement their strategies. Sirocco has a strong focus on integrated sustainability in everything it does.

Tony regularly delivers presentations at conferences, both locally and internationally, on the subject of strategies in business and, in particular, the importance of people in making the strategy work. He uses the invaluable lessons of our natural heritage to bring these talks alive, to illustrate the points made, to emphasise the critical state of our Planet and the role that people and organisations can play in fixing it.

Presentations have been made at conferences in many different international locations as well as many South African conferences, seminars and workshops. He published a book on the subject of organisations and management entitled “After the Rain”, has new books in the pipeline, writes a regular column on environmental issues for a regional newspaper, and regularly talks on these topics on radio.

He served 2 years as President of the Institute of Personnel Management (Southern Africa) (1991 & 1992), the largest professional human resource management body in Africa. He was a member of the Advisory Boards of the Wits University School of Business Administration and the Global Forum of the International Society for Human Resource Management. He has served as a member of the Minister of Environmental Affairs Advisory Forum (NEAF), the JSE Sustainability Index Advisory Committee, the NBI Sustainable Futures Advisory Board. For 5 years until February 2007 he Chief Executive of the WWF in South Africa, was on the WWF Global Operations Executive (The Charter Group), the WWF Global Conservation Programme Committee, the Percy Fitzpatrick Advisory Board, President of Rotary Stellenbosch and is currently on the Board of the South African Biodiversity Institute.

He initiated a fund-raising cycle ride in 2011 to Queenstown to raise money in order to elevate the quality of education in the Queenstown district. This project has the capacity to change the educational experience of some100000 learners from very disadvantaged backgrounds.

Contact Details:

Telephone: +27 (0)83 325 0922
Web address: